Looking for a Greener, Smoother Way to Travel? Behold, the Blimp 2.0

The blimp is back—or, it will be, if its backers can sell their new vision of slow but smooth, spacious and safe flights.

Blimps in recent decades have been most conspicuous as floating billboards. But a handful of companies, including Worldwide Aeros Corp. and Google co-founder

Sergey Brin’s

Lighter Than Air Research and Exploration LLC, are engineering airships’ wider use. Some say the vehicles’ ability to fly for days without refueling and dock without a runway make them an untapped logistical tool to aid humanitarian disaster responses and for military operations such as surveillance and reconnaissance.

Others are reappraising the airship as a travel experience in and of itself.

OceanSky Cruises AB, a Swedish aviation company, plans to be flying 16 guests and seven crew members from Norway to the Arctic and back in a luxury aircraft buoyed by helium sometime between 2024 and 2025. In doing so, it hopes to revive a mode of passenger transport that many assumed was consigned to history after 1937, when 36 people died as the Hindenburg airship went up in flames on its approach into a naval air base in Lakehurst, N.J.

OceanSky Cruises says today’s airships are a sustainable way to fly, emitting substantially less carbon per person than airplanes, as well as less cramped, noisy and stressful than your best experience on a plane.

“We can offer passengers a comfortable space, like they’re on board an ocean liner, but four times faster,” said Carl-Oscar Lawaczeck, the chief executive and founder of OceanSky Cruises.

But persuading people that an airship is safe to board may prove challenging.

Footage of the Hindenburg disaster—one of the first catastrophes caught on film—remains in the collective memory, said Gonzalo Gimeno, a marketing adviser to OceanSky Cruises.

It did not help that a prototype test flight of the Airlander 10, a vehicle that OceanSky Cruises plans to fly to the North Pole, ended in a low-impact crash in 2016. The developer of the 100-person craft, U.K.-based Hybrid Air Vehicles, or HAV, said it completed four further test flights without incident after rebuilding the Airlander, which it calls a hybrid air vehicle rather than an airship or a blimp, given that it is not lighter than air.

OceanSky Cruises is designing a website that will explain why the Airlander uses helium, rather than the hydrogen and diesel that set fire to the Hindenburg, and that the outer skin is made of flameproof fabric, Mr. Gimeno said.

“There’s a lot of education that has to be done in terms of airships by us,” Mr. Gimeno said.

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OceanSky Cruises plans to be flying 16 guests and seven crew members to the Arctic and back in an Airlander, illustrated in a rendering here, between 2024 and 2025.


MBVision/Tom Hegen/Kirt x Thomsen

Executives think onboard interior design can also help soothe nervous passengers. Features like handrails and seat belts, which are less necessary than on planes given the smoothness with which the Airlander flies and the relatively low speed with which it takes off and lands, have been added, in part to boost passengers’ sense of familiarity and safety, said Max Pinucci, OceanSky Cruises’ head of design.

Other amenities planned for OceanSky Cruises’ 320-foot-long airship, which is currently conceived as a luxury airborne experience, include guest cabins, a restaurant and a bar.

HAV in May named a string of transit routes it said could be served on a more timetabled, affordable basis, including a four-hour hop to Vancouver from Seattle. Even these flights would offer each passenger much more space than a plane, said

Tom Grundy,

the company’s CEO.

“Every seat has direct access to the aisle, and the aisles are accessible for everybody, so we can get rid of things like asking someone to move if you need the bathroom during the flight,” Mr. Grundy said.

Operating at altitudes of around 10,000 feet means cabins don’t have to be pressurized, so the tiny, reinforced windows of planes, which tend to fly above 30,000 feet, will make way for floor-to-ceiling panoramas, Mr. Grundy added.

But flying low may present problems on the ground, said Dale Richards, a senior lecturer in human factors engineering at the U.K.’s Nottingham Trent University.

“Imagine you’re in the garden, looking up at the lovely blue sky, and then you see this big airship slowly coming over, blocking out the sun, and possibly people looking out of the windows at you,” said Dr. Richards.

HAV said that while the Airlander flies lower than fixed-wing aircraft, it still flies a substantial distance above the ground.

“The other thing to note is noise—a major concern for anyone living near an airport now,” said Mr. Grundy. “Airlander will be much quieter than the jet aircraft we’re used to hearing.”

Write to Katie Deighton at

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