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Netflix Inc. is doubling down on producer Shonda Rhimes.

The streaming giant has struck a new multiyear, exclusive deal with the acclaimed auteur’s production company, Shondaland, that will expand their current relationship beyond television into film, gaming, merchandise, virtual reality and live events.

“I want her to think of Netflix as the biggest canvas possible to create on,” Netflix Co-Chief Executive and Chief Content Officer Ted Sarandos said in an interview.

The new accord comes on the heels of Shondaland’s smash hit “Bridgerton,” a steamy historical drama that has become one of Netflix’s most successful shows around the globe. Netflix has already given “Bridgerton” an unprecedented four-season commitment. A spinoff of the show is also in the works.

Terms of the agreement weren’t disclosed, but Ms. Rhimes will continue to be one of the highest-paid creators at Netflix, and deservedly so, said Mr. Sarandos. Ms. Rhimes’s longtime producing partner Betsy Beers has renewed her partnership with Shondaland as part of the expanded deal.

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