HOW TO USE A BLOG TO IMPROVE YOUR WEBSITE
Blogs have become the foundation of digital communication for organizations and enterprises; if yours doesn’t, you should consider developing one and emphasizing it as part of your online marketing plan.
When done correctly, a blog may give your organization with significant internet benefits. If you’re still not convinced that a blog will help you achieve your goals, read on to learn about the components of a successful blog and how you can incorporate them into your own website.
WHAT IS THE PURPOSE OF A BLOG?
It doesn’t matter if your audience is small or well-defined; the following are the most compelling reasons why it will be extremely beneficial to your website:
Assist customers with information and make it easier for them to do business with you.
In the first place, it will offer information to your clients about your product or service, regardless matter how tiny your business is. This information will build trust and promote interactions on their side, as they will be able to make comments or feel more confident. to contact. Furthermore, the content that the organization produces will demonstrate a certain domain in the issue, and a customer will always prefer to work with a seasoned firm.
Aids in the use of search engines
Posts serve as an entry point to your website, resulting in increased visitors. Rather than searching for specific items or brands, today’s consumers want to look for content. The good news is that Google appreciates blogs since they give useful information to people who do searches.
You will be able to develop material optimized with keywords that will help you appear when a user conducts a search if you create numerous posts, thus each entry on your blog that is connected to a product will benefit you.
Your audience will find value in your posts if you devote yourself to providing high-quality content, which means they will be shared, resulting in additional access points to your site. All of this creates a fantastic chance for consumers to locate your company on the internet.
As you might expect, using a content marketing approach to generate excellent content can assist you in creating important material that will attract new consumers and help you keep current ones.
It is a method of responding to consumer inquiries.
A blog is a way for visitors to learn more about your business and the services it provides. It may also be used to clear up misunderstandings, as you can write a post to answer commonly asked questions or just build a lesson to provide more information about your product or service.
Furthermore, based on the comments or the number of times the material was shared, you will be able to determine what information your audience prefers, which will assist you in determining what content you should generate more regularly.
WHAT AM I GOING TO NEED IN ORDER TO CREATE A SUCCESSFUL BLOG?
Creating and maintaining a blog is very simple; however, producing material and keeping it updated is more difficult, but not impossible.
Planning
The first thing you must do before beginning to compose “anything” is to plan. Consider who you’re going to write for, and who your material will be addressed to. Later, make a list of material you can create and set a deadline for each publication to make it simpler to maintain it up to date.
Content of high quality
Sure, this seems repetitive, but there is much too much information on the internet about various topics, and the most essential thing is to distinguish between material that people want to read and poor stuff.
Keep the following in mind when creating great content:
• Be unique; keep in mind that duplicate content is frowned upon on the internet. One of the benefits of having a well-defined product or service for your blog is that the topics you’ll have to write about will be more specified.
• Understand your audience: The more empathy you acquire and the more you understand your audience’s requirements, the more successful your articles will be.
• Pay attention to the tiny details: Your material must be simple to read and comprehend, which is why it is critical that you pay attention to the composition of each article.
• Optimize your post: While SEO should not be used to combat quality content, you should strive to add keywords in your text so that search engines can recognize it.
A single share
At initially, social media will be your sole way to begin attracting readers, so take use of them. You can’t miss the social buttons in each article if you want to make it easy for others to share your material. Invite those who are already interested in your material to subscribe so that they may stay up to date on the information you will be posting on your blog.
Usability and design
You already know that design is essential for establishing trust and satisfying customers. Make sure your blog follows the same theme as the rest of the website and is well-organized.
The following are some components that will aid in the blog’s usability:
• Having a content search engine is usually beneficial for visitors who are seeking for an older post.
• Use tags or categories to organize your articles, making it easier to find what you’re looking for.
• The option to subscribe is always available.
• Section for comments the comments 5section is an aspect that you should not overlook, just as social buttons are in a blog.
• Recommendations for subjects relating to the user’s current post.
The goal is for your reader to feel at ease and generate a positive impression in addition to obtaining useful information.
Finally, remember that your blog’s success will be determined by your tenacity!
These are only a few things to think about when establishing a blog; after you get started, you’ll see which aspects are most beneficial to your business and which you should ignore.
HOW TO BOOST YOUR WEBSITE IN 2021
In recent years, thanks to the appearance of computer, technological and digital tools, the digital world has constantly evolved
All great web professionals must constantly adapt to changes and readjustments in their strategy, in order to take full advantage of the many advantages that natural referencing offers. And 2021 will be the year of change, especially with the new algorithm update, Google Page Experience Update …
For anyone who has a website or blog, natural referencing brings many advantages: increasing your visibility on the web, attracting regular and targeted traffic to your website, increasing click-through rate, conversion rate, etc.
So how does Google work? What elements / data will a website rank for in the SERPs?
Google’s ranking criteria are numerous and constantly changing, to the point where it can sometimes be difficult to see clearly. Currently, SEO experts number no less than 200.
Although the basics of SEO remain unchanged, certain criteria seem to tip the balance and have a greater influence when it comes to ranking a website in search engines.
USER EXPERIENCE AND MAIN WEB VITALS UPDATE
In 2021, UX user experience will be a key SEO criterion for Google. In addition to attracting Internet users and satisfying their needs, you will have to offer them a positive and qualitative “experience” that will make them want to return to your website.
From now on, the strategy to be implemented will have to be oriented more towards SXO (Search Experience Optimization), instead of just SEO.
To do this, Google is integrating the update of Core Web Vitals (essential web signals) in its strategy, based on 3 new indicators:
• LCP (Largest Contentful Paint) which consists of analyzing the loading time of a web page;
• CLS (Cumulative Layout Shift) which consists of measuring the visual stability of the elements present on a web page;
• FID (First Input Delay) that analyzes the interactivity of a web page, according to the actions carried out by the user.
All these elements help to improve certain essential indicators for SEO, such as the bounce rate.
As you can see, Google is doing its best to offer the best possible experiences to its users.
QUALITATIVE EDITORIAL CONTENT
Content is king, and in 2021 that won’t change. Even if the editorial content of a website is not an SEO criterion on its own, it is still essential and Google still likes it.
To increase your chances of positioning yourself well in search engines, the content offered to readers must be: unique, relevant, and qualitative, with high added value and respond to a specific request on a well-defined topic.
To assess the relevance and quality of content, Google uses the EAT (Experience, Authority, Trust) criteria.
• Confirm your experience;
• Show your authority;
• Show your credibility.
The backlink net linking strategy is also still very important. Go for quality rather than quantity to increase your website’s domain authority, trust flow, and citation flow, which are essential SEO indicators for ranking.
IMAGE OPTIMIZATION
Image optimization has evolved considerably, and this is a very important element to consider.
As a first step, it is advisable to choose royalty-free images (from free online image banks), professional quality and relevant to the content of the page.
Second, to optimize your website images, it is strongly recommended to compress them to reduce their weight. In fact, artwork images that are too heavy slow down the loading time of web pages and can penalize it. You can verify this setting with tools like GT Metrix and use online image compressors like tinypng.com.
Then make sure to customize the file name (avoid img157842.jpg and prefer the; main-keywords.jpg format).
Finally, enter the alt tag, used by Google’s indexing bots to reference your images.
MOBILE OPTIMIZATION
Today, more than 80% of Internet users use their smartphones to connect.
Therefore, mobile devices have a significant portion of web traffic and each owner must ensure that their website is well optimized for mobile (responsive design site) to get a better ranking on Google (“Mobile First”). .
Therefore, the pages of a website must be adapted to the size of the screens, whatever the tool used (smartphone, tablet, laptop, etc.) so that Internet users can navigate with tranquility, fluency and so that their experience is positive.
VIDEO CONTENT
Big mistake not starting the video in 2021! Embedding video content even within your blog posts or web pages is a great strategy to implement to boost your SEO.
In addition to pleasing Internet users, video is a fun and interactive format with tremendous converting power.
However, it must also meet the requirements of Google’s algorithm and therefore must be optimized and provide useful, relevant and qualitative content.
LOCAL SEO
In 2021, the trend will continue to advance: Internet users who are looking for a product or a service want to obtain a result quickly and local searches make it possible to cover this need.
In addition, with the current situation we are going through, more and more people want to help companies or small companies in their regions.
Did you know that local SEO represents 65% of online searches? Working on local SEO is therefore a strategy to exploit, in particular by creating a Google My Business listing.
Well optimized, it gives you greater visibility in search engines, an increase in targeted and qualified traffic, and also allows you to demonstrate your expertise in your field of activity.
VOICE SEARCH
Voice search is expanding. In recent years, a good number of users have become familiar with Google Home, Siri or Alexa.
Oral research is totally different from writing. Users speak naturally and form longer, full sentences instead of using specific keywords.
Your editorial content needs to be adapted accordingly, and therefore you need to work on your SEO by focusing on the long tail.
For example, a user who performs a Google search will type the keywords “salon coiffure Paris”, but orally it will be expressed differently and will use a complete sentence: “which is the best hairdressing salon in Paris?” These are called chat requests.
Once again, Google seeks to simplify and improve the experience for its users who will no longer need to think about a particular keyword to satisfy their needs, allowing them to do their research simply by speaking and freely, as if they were talking to a loved one.
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